![]() Swedish pop star Zara Larsson, who hosted a virtual dance party in Roblox in May, told the BBC last year that she made $1 million from selling virtual items such as hats and sunglasses.Ĭreating and selling virtual items for avatars is one way Roblox users can make money. Buying and selling virtual clothes and accessoriesĬelebrities are already making big bucks from selling virtual clothing. In 2020, the company teamed up with skincare brand Tatcha and released virtual lavender clothing on the Nintendo video game Animal Crossing. This isn't Alo's first foray into the virtual world. "This item will be available in your Roblox inventory within a few hours." "You have unlocked the Alo Crew Neck," a notice in Roblox reads after a minute of meditation. As my avatar unrolls a yoga mat and sits cross-legged in the lotus pose, I take a deep breath and count to six. I earned my first virtual item after completing an introductory meditation session. When my avatar steps from sand to grass, I notice a subtle change in the sound of my footsteps. Even though the island and my avatar look like cartoons, the sound gives the space an immersive feel. ![]() In this virtual world, I look like a yellow Lego character with pink lipstick, headphones and a jean jacket. The studio wanted to make the virtual sanctuary feel like a place you can't find in the physical world but it also took its cues from real-world Alo Yoga stores. Alo Sanctuary has racked up more than 20 million visits. At least 353,663 Roblox users have worn the virtual G.O.A.T jacket, Alo said. Users can also wear Alo Yoga clothing in other spaces on Roblox, allowing the brand to market itself across the platform. The yoga mats are free, enticing people to spend more time in the space to earn more virtual items. Roblox users get rewarded with virtual Alo products by practicing meditation. This story is part of CNET's exploration of the internet's next iteration. "It's just a lot less useful if everything that you buy is constrained to one app or one game," he said. They'll also want to be able to bring their digital purchases, like a virtual jacket or sweater, across different experiences. Luxury fashion house Balenciaga teamed up with Fortnite to sell not only virtual skins (outfits players wear in the video game) but also limited edition (and not cheap) Fortnite clothing.Īt SXSW last week, Meta CEO Mark Zuckerberg said he envisions people in the virtual world will want to express themselves with clothing like they do in the physical world. Last year, Dyson launched an app that showcased the technology behind products such as hair dryers, curling irons and straighteners, all items that people can purchase in real life. where users can try on and buy costumes, furniture, plushies and other digital goods to dress up their avatars or decorate their dorm rooms. Rec Room, a gaming platform available on phones, video game consoles and VR headsets, sports a virtual outdoor shopping center called Ink Inc. The metaverse could encompass a variety of virtual experiences, accessible through games, virtual reality and augmented reality, which overlays the user's view of the physical world with computer images. Roblox users pay for digital goods with a virtual currency called Robux that they can purchase with dollars or earn by developing games for the platform. ![]() ![]() Gucci, Nike, Vans and Ralph Lauren have already created their own Roblox experiences, some charging to buy digital clothing and accessories. Shopping, she said, could be "far more dispersed" and "experiential" in the metaverse. "The concept of a virtual store that's just a replica of a real-world store is not terribly exciting because there's no need to be bound by four walls or a specific location in the digital world," said Sky Canaves, a senior analyst at Insider Intelligence. Unlike conventional online shopping or buying items in a physical store, these immersive virtual spaces push the boundaries of what's possible in real life. Still, if these virtual worlds catch on, the metaverse could transform the way businesses attract new customers and how people shop. It could fizzle out like so many concepts before it. The metaverse is much-hyped - Facebook has hinged its future to it, rebranding as Meta - but still largely unformed. RobloxĪlo Sanctuary is just one example of how big brands are diving deeper into the metaverse, virtual spaces where people can work, play and socialize. Alo Sanctuary on Roblox includes a virtual store where people can earn virtual clothing by practicing meditation.
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